Research
Conceptualisation
Design
Developer handoff
Development Team
Graphic Designer
1 month
CONTEXT
After establishing their visual language, ROS Beauty needed their e-commerce platform to showcase their products effectively. The website needed to reflect the brand's vibrant essence while delivering a thoughtful user experience that makes shopping intuitive and enjoyable.
But what is ROS Beauty?
Ray Of Sunshine Beauty (ROS Beauty) is a an emerging beauty brand dedicated to bringing joy, creativity, and confidence to everyday beauty routines. They're all about making beauty fun and accessible with their vibrant press-on nails. Their mission? Spreading joy and confidence, one nail design at a time.
PROBLEM BREAKDOWN
The goal was simple: transform a standard Shopify template into a trustworthy shopping experience that feels uniquely ROS. This meant bringing their playful visuals to the preset structure, building trust through clear product showcases and reviews, and creating a shopping flow that feels both reliable and fun.
Customisation
Following a theme meant limited room for customization, requiring strategic design decisions.
Tight Timelines
Launch date was set with tight project timelines, demanding efficient execution.
Brand Expression
Making templated pages reflect ROS Beauty's joyful spirit while working within platform limits.
GETTING STARTED
We approached the template transformation strategically, like solving a creative puzzle. First, we identified which elements of the original template were essential for a smooth shopping experience. Then came the fun part – we carefully selected design elements that could flex to embody ROS Beauty's vibrant personality. By thoughtfully restructuring the visual hierarchy, we turned standard template pages into a uniquely crafted experience that feels intentionally designed for the brand.
A STEP FURTHER
The product page was refined to make purchase decisions easier and showcasing nail designs better. By adjusting the layout and content hierarchy, we helped customers quickly find the information they need to choose their perfect nail set.
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THE FINAL LOOK
LOOKING AHEAD
The brand later introduced 25+ designs, offering endless possibilities for self-expression. Built a sunshine community of over 500+ amazing girls, spreading positivity, creativity, and self-love.
Project Learnings
Having a stakeholder with a crystal-clear vision of their brand's needs made the design process flow naturally. This clarity helped us lock in designs efficiently and effectively.
Seamless Integration — The development phase was remarkably smooth - seeing the designs translate from Figma to the live site with such precision was a memorable first. The final result matched our vision perfectly.
Having a stakeholder with a crystal-clear vision of their brand's needs made the design process flow naturally. This clarity helped us lock in designs efficiently and effectively.
