I've built my design career across both agency and freelance roles, partnering with clients who share my belief that design goes beyond aesthetics. My journey from Visual Merchandising to Visual Design, and now to UX/UI Design, has given me a unique perspective on user experience across physical and digital spaces. What fascinates me is how the core principle remains unchanged – whether I'm arranging a store display or designing an app interface, it's all about creating intuitive, friction-free experiences that guide people naturally to their goals. I value building collaborative relationships with clients based on mutual respect and a shared commitment to user-centered design.